Less Waiting. Extended Hours. Shorter Trip Time.

These are the guiding pillars of the Reinventing Metro plan. The plan outlines concepts for the transit improvements that are now possible since Hamilton County voters approved Issue 7 in 2020, implementing a new 0.8% county-wide sales tax to pay for transit service and transit-related infrastructure improvements.

The Reinventing Metro plan was created after nearly three years of community outreach and planning. The plan outlines the possibilities to provide sustainable, long-term funding and outlines service improvements.

The objectives of the plan are financial sustainability, improved service frequency, longer service hours, and shorter trip times for customers. With adequate funding, various improvements, such as the implementation of Bus Rapid Transit corridors, are possible.

View The Plan

"Our ability to connect our community to jobs, school, health care and other opportunities all comes down to one thing – having a robust transportation system."

Kreg Keesee, SORTA Board Chair

Studies and Reports:
EY Business Assessment: A third-party, comprehensive financial assessment commissioned by the Transportation Business Coalition, a partnership of the Cincinnati USA Regional Chamber, the Cincinnati Business Committee, and the Cincinnati Regional Business Committee at the request of SORTA.

UC Economics Center Study: A study that ranked us #1 in efficiency among our peer transportation cities.

The Community Impact and Related Benefits of Metro: A 2015 study by the UC Economics Center that evaluated Metro's effect on the local economy.

Reinventing Metro Development Study: In early 2017, we received a report from consultant AECOM illustrating options for improving our system if additional funding were available for services in Hamilton County.

METRO Futures Task Force: The task force concluded that SORTA's funding was unsustainable.

March 2016 Public Opinion Survey: Conducted from Feb. 8-11, 2016, by Fallon Research & Communications, Inc. with responses from 404 Hamilton County residents, the survey found that 92% believe transit supports the economy and quality of life; 79% see benefits in expanded transit.

UC Economics Center: Economic Analysis of Reinventing Metro

AECOM Reinventing Metro: The Connected Region 

What We've Done So Far:

• Opened the new Northside Transit Center
• Passed Issue 7, a .8% sales tax levy 

• Opened the new Oakley Transit Center

• Upgraded fleet with more than 60 new buses complete with Wi-Fi, charging ports and a new seat design

• Balanced bus stops with FAStops project to speed up service

• Embarked on a Wi-Fi Program, bringing free wireless internet access to Metro riders

• Launched the Transit app and Cincy EZAlerts service

• Debuted new commuter-style buses with enhanced amenities for long distance routes

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